Introduction: Since fast food has become such a big thing in American i want to dig deeper into the pros and the cons, and how fast food effects our community.
"Almost every facet of American life has now been franchised or chained" page 5
"Fat food is now so commonplace that it has acquired an air of inevitability" Page 7
"Elitists have always looked down at fast food, criticizing how it taste and regarding it as another tacky manifestation of American popular culture" Page 9
Thoughts:
How could the progression of food been more healthier when fast food restaurants/ chains started happening?
I hope this book gets interesting and more to the point.
How is it that the beginning of the book doesn't even pull me in, it was really dull and boring.
Chapter one: McDonald started a trend for fast food and many of those trend followers became huge in the fast food Enterprise.
chapter two: McDonald's employees are taught to act a certain way so they carry the image of McDonald's. Our main source of marketing are children.
Gems:
McDonald's is as common as blue jeans.
"The fifty white stars have been replaced by a pair of golden arches" page 32 chapter 2
"His company inspired more imitations, wielded more power over the American economy- and spawned a mascot even more famous than Mickey Mouse." Page 33 chapter 2
"If you believe in it, and believe in it hard... It's imposable to fail" page 34 chapter 2
Thoughts:
How can something so bad for us be so good?
If Carl would have stayed Ohio, could he have been just as successful or more? If so how?
If the progression of cars and trolleys didn't improve/increase how would that have effected the profit of all the fast food restaurants being built? Besides the obvious fact of the drive through.
How could changing the McDonald's mascot ( Ronald McDonald) change McDonald's profits?
Chapter 3: behind the counter
Fast food became popular after world war two and because of such the popularity of fast food restaurants workers have certain patterns they must follower.
Gems:
"Despite more than three decades of failure, every now and then another group of teenagers tries to unionize a McDonald's." Page 77
"The injury rate of teenage workers in the United States is about twice as high as that of adult workers" Page 83
Thoughts:
If there are so many problems with the employers how come McDonald's doesn't work harder on making McDonald's more comfortable for workers and safer?
It's interesting how when people say they work at McDonald's or any fast food place they are usually looked down upon, but fast food restaurants are very popular amongst Americans and serve as a good job.
Do people's ethnic or financial background have a lot to do with the position u get when you work with McDonald's.
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